And In Disappointing Tech Nerd News…

In Empires of the Mind on November 12, 2011 at 5:52 am

That’s not a misplaced modifier.

If you’re like I am, you often look up words you don’t know right after you read them on a web page. The fastest way most of us (Chrome users at least) know how to look up words is to highlight the word in question, click “Ctrl c”, “Ctrl t”, “Ctrl v”, “Enter”. A Google search comes up with the word’s definition at the top. That’s five steps in case you haven’t been counting. 

However, on the Inductive, you can look up a word in ONE FUCKING STEP. Highlight the word. Go ahead. Highlight it: 


(Moving your mouse over to “learn more” counts as less than half a step with one significant figure.) Despite this five-fold increase in productivity, Apture remains a fairly unpopular service. (I know because I get metrics sent to my email every week. Very few of you are using it. Idiots.) And so, whether due to its unpopularity or due to its potential popularity once idiots figure out it exists – if you’re pickin’ up what I’m puttin down – Apture has been acquired by Google.

This is perhaps, one of those rare instances of consumer preferences resulting in inferior products, that is, unless Google doesn’t change anything at all about Apture, which, seeing as Apture eliminates the need for a search engine in the first place, seems highly unlikely. 


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